Southeast asias top ecommerce sites by country medici. A summarized report on southeast asia s growing ecommerce industry. With online shopping accounting for only 1 percent of retail today, the region is. Dec 18, 2015 southeast asia b2c e commerce market report 2015. Embracing the ecommerce revolution in asia and the pacific. Review of ecommerce legislation harmonization in the. The future of ecommerce in southeast asia datareportal. Read what are the opportunites and challenges in navigating aseans ecommerce industry today. The ecommerce opportunity in southeast asia no one is. The internet economy in southeast asia hit an inflection point in 2018. This rapid growth in ecommerce activity is helping raise revenues for southeast asias top online retailers, with some analysts predicting a dramatic rise in revenue over the next five years.
Jan 18, 2016 although the internet penetration in much of the southeast asian region is significantly lower than other countries that have thriving e commerce industries, the growth in this technologyenabled sector over the past few years has been phenomenal. Digital 2019 southeast asia ecommerce spotlight september 2019. The number of internet users in southeast asia, and particularly in the 6 largest asean countries, add up to create a largely untapped market. Regulation archives ecommerceiq southeast asias leading. In 2018, online travel in southeast asia had a gross merchandise value gmv. Sep 17, 2015 when you look at the market of 300 billion and project that the growth of e commerce is even faster than it was in china, because you have the explosion of mobile phones, i think we can get there. The asiapacific ecommerce region apac accounted for 40 per cent of all ecommerce sales across the globe in the first quarter of 2017. We see something similar happening in southeast asia e commerce. Retail ecommerce sales in select countries in southeast asia. B2c e commerce in southeast asia has seen rapid growth and is predicted to maintain doubledigit growth rates for the next several years. Local competition is one of the most difficult challenge to tackle, by localizing business strategy while trying to keep costs under control. Jun 22, 2015 all this accelerated the growth of e commerce in china from a supplier side. Still in its infancy, the asean ecommerce market presents many growth opportunities for businesses ready to face its challenges.
Now that consumers can book a ride with a few taps and swipes, its become. Southeast asia ecommerce underperforming inside retail asia. Credit and debit card penetrationsoutheast asia, 2016. Pixabay this article is part of tech in asia s partnership with iprice group where we publish the firms valuable. Southeast asias online shopping market is big and getting bigger. Prodigious growth foreseen for online commerce in southeast asia through 2025 this new report southeast asia b2c ecommerce market 2018 forecasts eighttimes the. Sea had brought in nick nash, former head of southeast asia at private equity firm. Overview of ecommerce in southeast asia market analysis. Globally most e commerce is comprised of businesstobusiness b2b exchanges. Expansion there is hard and require a strong understanding and an extensive network, but its also highly rewarding when executed properly. Feb 09, 2018 the state of ecommerce in southeast asia in 2017. Entrepreneurs have looked to exploit this untapped potential, and ha. In asia, the rapid development of the e commerce industry has been enabled by the increasing consumption of a burgeoning middle class and greater access to the internet.
Retail ecommerce sales in select countries in southeast asia, 20152020. B2c ecommerce heats up in southeast asia emarketer. After the dotcom bust, native ecompanies have seen promising and fast growth in their sector. After the dotcom bust, native e companies have seen promising and fast growth in their sector. Nov 16, 2018 it is an exciting time in southeast asia with the ecommerce pillars of enablement in place and the new opportunities they have opened across the region for new ecommerce businesses.
Total retail sales in select countries in southeast asia, 20152020. Uniting integrators, commercial and postal operators, it discussed the key challenges facing the industry, offering key insights into the solutions which will overcome new challenges. When it comes to economic growth in asia, the focus often falls on china. Mar 23, 2018 the payment mode used in southeast asia is still mainly cash on delivery, which is a constraint on e commerce growth, he said. Jun 09, 2017 dublin, june 09, 2017 globe newswire research and markets has announced the addition of the southeast asia b2c e commerce market 2017 report to their offering. When the internet started taking off in southeast asia. The latest trends also indicate that southeast asia will continue to enjoy double digital growth in ecommerce spend well into the next decade. Platform model and lastmile logistics in southeast asia e. Mar 18, 2020 in october 2017, southeast asia witnessed a rare feat when one of its technology companies, singaporebased sea ltd, went public on the new york stock exchange. The general picture, however, hides a great diversity of economies, development experiences, and challenges. Vietnamese ecommerce sees impressive results economy. Here are the five things that need to be optimized before well see exponential growth. A new report questions if southeast asia ecommerce can live up to its potential.
Capturing a slice of southeast asia ecommerce growth. Post and parcel apac 2020 post, parcel, ecommerce conference. According to similarweb lazada holds the number two market position in southeast asian commerce. A study conducted by payvision shows that an estimated 55% of all ecommerce in singapore and 40% of all malaysian ecommerce is crossborder, an extremely high percentage compared to crossborder ecommerce figures for japan 18% and south korea 25%. Dublin, june 09, 2017 globe newswire research and markets has announced the addition of the southeast asia b2c ecommerce market 2017 report to. The impacts of ecommerce to regional integration in southeast asia. These practices reached southeast asia during the dotcom mania in the 1990s. A magnificent panorama of southeast asia in the age of commerce. B2c ecommerce in southeast asia has seen rapid growth and is predicted to maintain doubledigit growth rates for. Reids two volumes provide an exhilarating overview of an important area of the globe during a crucially important time. Despite all of the impressive numbers weve covered so far in this series, its clear that theres still plenty of room left for ecommerce growth in southeast asia, even in more established economies like singapore.
Crossborder trade will likely continue to be a driving factor for the growth of ecommerce in southeast asia. The state of ecommerce in southeast asia in 2017 the. Southeast asia is a very diverse economic landscape. The region as a whole has achieved unprecedented growth and development in recent decades. Oct 12, 2016 ecommerce spending in southeast asia is growing by leaps and bounds thanks to growing rates of digital adoption among the regions digital consumers. In southeast asias rapidly changing ecommerce landscape, retailers need to. With ecommerce continuously reaping record profits, the sector will play a valuable role in the regions digital economy. With 630 million people, a growing middle class and rising internet penetration, southeast asia is often considered to be the next gold rush for ecommerce. P j drake in this collection of essays professor drake draws together theoretical reflection and applied studies in the important areas of international trade and investment, the provision and management of.
Heres the breakdown of where the regions at and where its headed. Electronic commerce or e commerce in southeast asia is the buying and selling of products and services over the internet in the countries of southeast asia. Though the singaporean e commerce market is more mature and the malaysian market is more dynamic, in indonesia, thailand, the philippines, and vietnam, e commerce is still at a very early stage and remains an important reservoir of growth for asean. Asia is mobilefirst and often mobileonly, driving rapid mobile commerce growth. Southeast asia in the age of commerce, 14501680 yale. Mobile penetration in particular has grown significantly, with showrooming a key feature of the local retail landscape, alongside significant crossborder commerce activity. Jan 25, 2019 the most visited e commerce platforms on desktop and mobile web in malaysia and southeast asia in 2018 was lazada, commanding the largest market share of total visits at 46 percent. The most visited ecommerce platforms on desktop and mobile web in malaysia and southeast asia in 2018 was lazada, commanding the largest market share of. It is an exciting time in southeast asia with the ecommerce pillars of enablement in place and the new opportunities they have opened across the region for new ecommerce businesses. These 2 companies dominate ecommerce in southeast asia. Southeast asias set for explosive ecommerce growth.
Chinese companies are set to boost southeast asias e. While singapore established itself as the leading country by b2c e commerce sales in this subregion, indonesia is likely. Asean the next frontier for ecommerce boom bangkok post. Southeast asian countries represent opportunities for e commerce growth due to. The growth of ecommerce in southeast asia bloomberg. Jul 03, 2018 southeast asias ecommerce market by the numbers. Prodigious growth foreseen for online commerce in southeast asia through 2025 this new report southeast asia b2c e commerce market 2018 forecasts eighttimes the sales volume of last year by the. And smart logistics systems could solve problems surrounding last. B2c e commerce booming across southeast asia b2c e commerce in southeast asia has seen rapid growth and is predicted to maintain doubledigit growth rates for the next several years. However, while chinas story is continually staggering in its scale, the chinese economic powerhouse is only a part of a much wider story in asia. Ecommerce in southeast asia is ripe for fastpaced growth scenario given the regions huge population and growing middle class, but. Forget china, theres an ecommerce gold rush in southeast asia. Ecommerce, regional integration, southeast asia, constructivism. Ecommerce in southeast asia is poised for a boom in sales over the next five years but companies capitalising on the growth face significant challenges.
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